Business Writing

Business Writing (ENG-102)
Location:
Various: distance learning format

Length:
Varies (self-study; self-paced)

Dates:
May 2013 - Present.

Subject Area:
English

Number of Credits:
3

Learner Outcomes:
Upon successful completion of the course, students will be able to: explain the centrality of clear and efficient writing in today’s business environment and the major obstacles therein; adjust sentence style to improve clarity, determination, and emphasis; create smooth and varied transitions between sentences and paragraphs; perform accurate audience analyses and correlate them with specific purposes; create coherent outlines and apply a range of other organizational techniques; distinguish between routine and non-routine communications between direct and indirect organizational plans; compose effective titles and closings for a range of business documents; discuss and apply strategies for motivation and persuasion and apply them to sales letters, claims, and proposals; successfully buffer and deliver bad news in adjustment letters and evaluations; responsibly gather data from both primary and secondary sources and analyze the data; and plan and execute periodic reports, project proposals, and research proposals.

Instruction:
This self-study course is designed to give students a conceptual understanding of what is important in various genres of business writing and the ability to competently execute documents in those genres. Students learn how to plan, compose, and execute effective business documents according to current professional standards. Major focus is on considerations of purpose, audience, organization, and style and provides both broad guidelines for composition and targeted strategies for specific kinds of documents. Special attention is given to the collection and analysis of data for use in reports and presentations.

Credit Recommendation:
In the lower division baccalaureate/associate degree category, 3 semester hours in Business Writing (6/13)(8/18 revalidation).