Fundamentals of Graphic Design

Upon successful completion of the course, students will be able to: evaluate and apply visual research and conceptual development methods to create strategic and audience-targeted design solutions; analyze and critique graphic design work using foundational principles such as contrast, hierarchy, alignment, and balance to assess visual effectiveness; integrate advanced typographic knowledge—including hierarchy, legibility, typeface vs. font distinction—into the design of effective communication materials; apply color theory concepts such as harmony, contrast, saturation, and color psychology to develop cohesive and intentional visual identities; synthesize composition principles, including spatial organization and visual flow, to create aesthetically compelling and communicatively clear layouts; demonstrate proficiency in industry-standard graphic design tools (e.g., Adobe Creative Cloud) to produce professional-level digital and print-ready materials; critically assess the production process from screen to print, including file preparation, material selection, and client presentation strategies; analyze current and emerging technologies—including AI and web/mobile platforms—and predict their implications for the future of design practice and ethics.