Product Details

Special Events and Meeting Planning (SMP-101)
Location:
Various: distance learning format

Length:
Varies (self-study; self-paced)

Dates:
June 2017 - Present.

Subject Area:
Business and Culinary Arts and Event Planning

Number of Credits:
3

Learner Outcomes:
Upon successful completion of the exam, students will be able to: identify and explain the basic components of the event market; detail the elements used in designing and holding an event; describe the principles of sales and marketing an event; identify laws, contracts, permits and licenses that are necessary for execution of an event.

Instructions:
This course introduces students to the exciting world of event planning, corporate meeting planning and conventions. Topics include new trends and techniques. Case studies are explored.

Credit Recommendation:
In the lower division baccalaureate/associate degree category, 3 semester hours in Communication, Office Administration, Marketing, Journalism, Public Relations, or Sales (6/17).


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