Visual Merchandising

Visual Merchandising (FAS-305)
Location:
Various: distance learning format

Length:
Varies (self-study; self-paced)

Dates:
December 2019 – Present.

Subject Area:
Fashion Merchandising

Number of Credits:
3

Learner Outcomes:
Upon successful completion of this learning experience, students will be able to: identify and analyze the effectiveness of retail window displays based on design elements used to create a display; apply the elements and principles of design to visual merchandising; identify fixtures, props, signage, mannequins and display furnishings used in retail stores; demonstrate understanding of the color wheel and identify color terminology; analyze a retail store layout by completing a retail store audit; create a 2-dimensional store planogram using appropriate computer-aided design software; plan or create a 3-dimensional shadow box or window display; critique the visual and operational elements of a fashion show; track, analyze, and interpret trends in visual merchandising and anticipate future needs within the industry; and research themes and visual presentations to develop additional design concepts.

Instruction:
This course provides an overview of visual merchandising. Students learn how to design a customer experience in brick and mortar stores and translate brand identity through design basics. Major topics include: the importance of design elements including line, composition, color and lighting, fashion shows and special events. Instructional methods include: Study guide, required readings, and a final exam

Credit Recommendation:
In the lower division baccalaureate/associate degree category, 3 semester hours in Introduction to Visual Merchandising or Visual Communication (1/20).