Hotel Sales and Marketing (BUS-222); Formerly Hotel Sales and Marketing (HOS-222)

Hotel Sales and Marketing (BUS-222); Formerly Hotel Sales and Marketing (HOS-222) (HOS-222 / BUS-222)
Location:
Various: distance learning format

Length:
Varies (self-study; self-paced)

Dates:
April 2020 - Present

Subject Area:
Culinary and Hospitality and Business

Number of Credits:
3

Learner Outcomes:
Upon successful completion of the learning experience, students will be able to: analyze the Marketing Mix and the 4 P’s; contrast Sales from Marketing; illustrate trends that affect marketing; analyze how automation is utilized in a sales office; interpret internal marketing and how it works in guest contact and back of the house areas; compare the various types of hospitality properties; and compare and contrast the different types of marketing products and how to target them to international clients.

Instruction:
Major topics include: an introduction to the procedures and principles of hotel sales and marketing, advertising, public relations, hotel sales departments and their operations and sales techniques targeting individuals, companies and organizations. Prerequisite: Introductory hospitality management course or basic foundational knowledge of the hospitality industry.

Credit Recommendation: