Allied Health
- Anatomy and Physiology I (SCI-201)
- Anatomy and Physiology I + Lab (SCI 201)
- Computer Basics in Healthcare (TCH-201)
- Ethics for Health Professions (HCA-200)
- Health Care Management (HCA-201)
- Medical Marijuana (PSY-235)
- Medical Terminology (SCI-211)
- Nursing Home Administration (HCA-300)
- Pathophysiology and Pharmacology (SCI-311)
- Patient Advocacy (PSY-370)
Art and Music
Business and Economics
- Accounting Information Systems (ACC-500)
- Accounting Research and Communication (ACC-575)
- Advanced Accounting (ACC-400)
- Applied Managerial Statistics (MAT-500)
- Business Communications (BUS-222)
- Business Environment & Concepts (BUS-550)
- Business Ethics and Policy (BUS-575)
- Business Etiquette and Personal Development (BUS-160)
- Business Fundamentals of Accounting and Finance (ACC-105)
- Business Law (BUS-312)
- Business Negotiation (BUS-355)
- Business Plan Development (BUS-500)
- Concepts in Leadership (BUS-356)
- Corporate Advertising and Branding (BUS-315)
- Cost Accounting (ACC-385)
- Federal Taxation of Business Entities (ACC-352)
- Federal Taxation of Individuals (ACC-351)
- Forensic Accounting (ACC-325)
- Foundations of Entrepreneurship (BUS-350)
- Fraud and Forensic Accounting (ACC-535)
- Fundamentals of Management (BUS-101)
- Hotel Sales and Marketing (BUS-222); Formerly Hotel Sales and Marketing (HOS-222) (HOS-222 / BUS-222)
- Human Capital Management (MGT-500)
- Human Resources Management (BUS-202)
- IFRS and Government Entities (ACC-520)
- Intermediate Accounting I (ACC - 301)
- Intermediate Accounting II (ACC-302)
- International Business (BUS-201)
- Auditing of Financial Statements – Formerly Introduction to Auditing (ACC-175) (ACC-375)
- Introduction to Business Ethics (BUS-205)
- Introduction to Marketing (BUS-102)
- Macroeconomics (ECO-102)
- Management Information Systems (BUS-203)
- Managerial Accounting (ACC-215)
- Microeconomics (ECO-101)
- Operations Methods and Systems (BUS-316)
- Organizational Behavior (BUS-302)
- Principles of Accounting I (ACC-101)
- Principles of Finance (FIN-101)
- Project Management (BUS-390)
- Recruitment and Selection (BUS-303 )
- Small Business Management (BUS-401 )
- Social Media Marketing (BUS-225)
- Special Events and Meeting Planning (SMP-101)
- The Law of Business and Business Organizations (BUS-311)
- Principles of Accounting II (ACC-102)
- Training and Development (BUS-304 )
Communications
Computers and Information Technology
- Computer Information Systems (TCH-110)
- Introduction to Computers (CIS-101)
- Introduction to Computing and Program Design (TCH-120)
- Introduction to HTML5 and CSS3 (TCH-105)
- Microsoft Access (TCH-164)
- Microsoft Excel (TCH-163)
- Microsoft PowerPoint (TCH-162)
- Microsoft Word (TCH-161)
- Programming in Python (TCH-401)
- Introduction to Programming Using Python (TCH-185)
Counseling and Social Work
- Career Counseling (PSY-325)
- Drugs, Society, and Human Behavior (PSY-305)
- Ethics for Health Professions (HCA-200)
- Family Therapy (PSY-306)
- Group Counseling (PSY-307)
- Health Care Management (HCA-201)
- Introduction to Coaching (PSY-105)
- Medical Marijuana (PSY-235)
- Nursing Home Administration (HCA-300)
- Pathophysiology and Pharmacology (SCI-311)
- Patient Advocacy (PSY-370)
- Seminary of Integration (PSY-450)
- Substance Abuse Counseling (PSY-320)
- Therapeutic Interviewing (PSY-312)
- Understanding ADHD (PSY-365)
- Understanding Child Abuse and Neglect (PSY-380)
Criminal Justice and Law
- Criminal Behavior (JUS-395)
- Criminology (JUS-185)
- Drugs, Society, and Criminal Justice (JUS-250)
- Homeland Security & Terrorism (JUS-275)
- Introduction to Criminal Justice (JUS-175)
- Introduction to Forensic Science (JUS-177)
- Justice Administration (LAW-275)
- Law Enforcement in the 21st Century ( LAW-250)
- Multicultural Law Enforcement (JUS-210)
Culinary and Hospitality
- Bar and Beverage Management (HOS-203)
- Beyond Cuisine: The Cultural Messages of Cookbooks (SOC-205)
- Buffet Catering and Garde Manger (HOS-201)
- Cooking for Special Diets (CUL-244)
- Culinary Arts Techniques (CUL-101)
- Culinary Math (CUL-203)
- Food Styling (CUL-301)
- Hotel Sales and Marketing (BUS-222); Formerly Hotel Sales and Marketing (HOS-222) (HOS-222 / BUS-222)
- International Foods (HOS-202)
- Introduction to Baking (CUL-102)
- Introduction to Beer and Beer-making (CUL-220)
- Introduction to Hospitality (HOS-101)
- Menu Planning and Design (CUL-314)
- Nutritional Cooking (CUL-202)
- Special Events and Meeting Planning (SMP-101)
- The History and Health Benefits of Vegan Cooking (CUL-280)
Cultural Studies
Education Courses
- Analyzing Children’s Literature (ECE-304)
- Applied Behavior Analysis for Early Learners (EDU-380)
- Assessing Students with Special Needs (EDU-340)
- Assessment for the Secondary Classroom (EDU-365)
- Assessment in Early Childhood Education (ECE-310)
- Classroom Management (EDU-300)
- Content Area Reading and Interdisciplinary Instruction (ECE-235)
- Creative Arts in the Classroom (ECE-350)
- Cultural Diversity in the Classroom (EDU-330)
- Early Childhood Curriculum (ECE-301)
- Elementary Math Education (EDU-400)
- Elementary Science (EDU-315)
- Family-Centered Early Education (ECE-230)
- Foundations of Early Childhood Education (ECE-240)
- Foundations of Education (EDU-501)
- Health and Safety in Early Childhood Education (ECE-303)
- Inclusion: Effective Practices for all Students (ECE-355)
- Infant and Toddler Development and Care (ECE-325)
- Introduction to Early Childhood Education (ECE-210)
- Literacy Development (ECE-320)
- Literacy Instruction (EDU-250)
- Literacy Instruction (EDU-510)
- Music Education (ECE-302)
- Supporting Children with Instructional Technology (EDU-320)
- Teaching and Learning with Technology (EDU-372)
- Teaching Elementary Social Studies (EDU-410)
- Teaching English as Second or Other Language (EDU-360)
- Teaching Methods for the Secondary Classroom (EDU-395)
- Teaching Students with Learning & Behavior Disorders Needs (ECE-370)
English
- American Literature Survey: 1900 to Present (ENG-202)
- American Literature Survey: Early America to 1900 (ENG-201)
- Business Writing (ENG-102)
- Constructing and Writing Logical Arguments (ENG-211)
- Critical Thinking Foundations (ENG-203)
- English Composition I (ENG-101)
- English Composition II (ENG-104)
- Information Literacy (ENG-103)
- Introduction to Public Speaking (COM-101)
- Medieval Hispano-Jewish Poetry (LIT-401)
- The Works of Arthur Miller (LIT-302)
- The Works of Herman Wouk (LIT-301)
Exercise Science
- Athletic Training and Therapy (HSC-201)
- Clinical Exercise Physiology I (SCI-303)
- Clinical Exercise Physiology II (SCI-304)
- Community Nutrition (NUT-305)
- Foundations of Sport Education (EDU-260)
- Fundamentals of Fitness (FIT-101)
- Motor Development ( Formerly Motor Development (SCI-302) ) (SCI-222)
- Principles of Health Promotion and Education (HSC-203)
- Sport and Exercise Psychology (PSY-318)
- Sports Nutrition (NUT-103)
Fashion Merchandising
History and Political Science
- American Government (POL-121)
- American History I (HIS-101)
- American History II (HIS-102)
- Comparing Political Systems of the World (PSC-201)
- Eastern European Jewish Immigration and Settlement in the United States (HIS-301)
- History of Food Trucks (HIS-304)
- Ice cream: History, Culture, and Economics (HIS-417)
- Jewish Participation in the Garment Industry (HIS-302)
- The Automobile Industry in America: History, Economics and Culture (HIS-412)
- The History of Orthodox Jewry in the United States (1880-1945) (HIS-460)
- The Yom Kippur War (HIS-436)
- Vietnam Veterans Suffering, Activism, and Memory (HIS-422)
- WWII in the Pacific (HIS-427)
Language
Mathematics
Nutrition and Wellness Coaching
Psychology
- Abnormal Psychology (PSY-302)
- Active Learning and Body Language (PSY-400)
- Animal-Assisted Therapy (PSY-475)
- Approaches to Art Therapy (PSY-420)
- Child Development (PSY-230)
- Death and Dying (PSY-490)
- Educational Psychology (PSY-204)
- Family & Partnership Violence (PSY-385)
- Foundations of Psychological Testing (PSY-217)
- Foundations of Stress Management (PSY-310)
- Gerontology (PSY-330)
- History and Systems of Psychology ( Formerly History and Systems of Psychology (PSY-202) ) (PSY-304)
- Human Growth and Development ( Formerly (PSY-301) ) (PSY-203)
- Introduction to Coaching (PSY-105)
- Introduction to Cognitive Psychology (PSY-151)
- Introduction to Forensic Psychology (PSY-215)
- Introduction to Industrial and Organizational Psychology (PSY-216)
- Introduction to Neuropsychology (PSY-202)
- Introduction to Psychology (PSY-101)
- Introduction to Theories and Techniques of Play Therapy (PSY-340)
- Jewish Rabbinical Counseling (PSY-308)
- Medical Marijuana (PSY-235)
- Music Therapy (PSY-460)
- Pathophysiology and Pharmacology (SCI-311)
- Patient Advocacy (PSY-370)
- Physiological Psychology (PSY-303)
- Positive Psychology (PSY-415)
- Principles of Social Skills Through Behavior Modification (PSY-416)
- Psychology of Personality (PSY-152)
- Research Methods in Psychology (PSY-201)
- Seminary of Integration (PSY-450)
- Social Psychology (PSY-315)
- Sport and Exercise Psychology (PSY-318)
- The Psychology of Motivation and Emotion (PSY-372)
- Understanding ADHD (PSY-365)
- Understanding Child Abuse and Neglect (PSY-380)
Religious Studies
- Advanced Bible: Women in the Torah (BIB-378)
- Advanced Deuteronomy (BIB-440)
- Advanced Exodus I (BIB-310)
- Advanced Exodus II (BIB-410)
- Advanced Genesis I (BIB-300)
- Advanced Genesis II (BIB-400)
- Advanced Leviticas I (BIB-320)
- Advanced Leviticas II (BIB-420)
- Advanced Numbers (BIB-430)
- Advanced Study of Blessings I (JST-315)
- Advanced Study of Blessings II (JST-320)
- Ethics of the Fathers I (ETH-340)
- Ethics of the Fathers II (ETH-345)
- Ethics of Wealth (ETH-400)
- Exodus I (BIB-101)
- Exodus II (BIB-102)
- Genesis I (BIB-103)
- Genesis II (BIB-104)
- Intermediate Talmud (Talmud 310)
- Laws of Blessings (JST-225)
- Leviticus (BIB-105)
- The History of Orthodox Jewry in the United States (1880-1945) (HIS-460)
- The Jewish Woman in Medieval Society (SOC 335)
- The Yom Kippur War (HIS-436)
- Trees and Plants of the Torah (BIB-376)
Science
Sociology
- A Social History of Jewish Food (SOC-302)
- Environmental Sociology (SOC-345)
- Introduction to Sociology (SOC-103)
- Jewish Clothing in History, Society, and Thought (SOC-305)
- Race and Ethnicity (SOC-385)
- Social Ethics (SOC-104)
- Sociology of the Ba’al Teshuva Movement (SOC-303)
- The Jewish Child in Traditional Jewish Society (SOC-101)
- The Jewish Woman in Medieval Society (SOC 335)
Product Details
Social Media Marketing (BUS-225)
Location:
Various: distance learning format
Length:
Varies (self-study; self-paced)
Dates:
March 2022 - Present.
Subject Area:
Business and Economics
Number of Credits:
3
Learner Outcomes:
Upon completion of this course, students will be able to: identify the differences and interaction between traditional and social media (both paid unpaid social media); integrate marketing theories, concepts, and principles into a basic framework for social media & online marketing decision processes; analyze information and material that are presented on various online platforms; analyze and evaluate consumer behavior and digital media based on basic theory of social networks online and offline (graph theory, sociology); and analyze B2B marketing on social media and evaluate marketing effectiveness variables (engagement).
Instruction:
Social Media Marketing (BUS-225) provides an in-depth look at Internet social networks, social media platforms and online advertising to offer students an advantage in many positions involving marketing, consulting, and brand management both on the buyer and seller side of social media. Topics include an exploration of theory of online marketing, social media technologies and applications such as Facebook, blogs, Twitter, Wikis, YouTube, etc. The emphasis of this course is on understanding consumers’ social interactions, the various social media channels available to marketers, how to build social marketing strategies, and how to track their effectiveness.
Credit recommendation:
In the lower division baccalaureate / associate degree category, 3 semester hours in Marketing, Business, Media, Communications, or Graphic Arts (2/22).