Introduction to Marketing

Introduction to Marketing (BUS-102)
Location:
Various: distance learning format

Length:
Varies (self-study; self-paced)

Dates:
September 2013 - Present.

Subject Area:
Business and Economics

Number of Credits:
3

Learner Outcomes:
Upon successful completion of the course, students will be able to: describe the importance of managing profitable customer relationships; identify steps  important in partnering to build customer relationships; assist in managing marketing relationships; read and interpret trends in consumer and business buying behavior from given statistics; define segmentation, targeting, and positioning and explain their importance in marketing; assist in the construction of product, services, and branding strategy; determine the relevant factors to be considered during new product development; identify pricing considerations and strategies important in marketing products; assist in determining which marketing channels are likely to be effective in marketing a given product under a specific scenario; help manage advertising, sales promotion, and public relations; and describe and define key features that exist in marketing over the internet and marketing through other media.

Instructions:
This self-study course examines fundamental principles, problems, and practices of marketing by providing students with a foundation of marketing principles including product, price, placement, and promotion. Special focus is on the functions of marketing and the relationship to the production and distribution of goods and services that are ultimately purchased by the consumer.

Credit Recommendation:
In the lower division baccalaureate/associate degree category, 3 semester hours in Marketing or Business (9/13)(8/18 revalidation).